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115 million skiers worldwide, 5,000 resorts in 80 countries, an average TV audience for the International Ski Federation’s (FIS) 2013/2014 Alpine World Cup of over 2.72 billion.

Without a doubt, snow sports is a major community! One that us rallying around its new label on the Internet: .ski.

Yesterday, for its launch day on September 8, 2015, .ski became the fastest selling sports-related new gTLD, hitting 4,358 registrations.

This compares to 4,318 registrations for .bike’s first day, 1,800 for .football, the same number for .golf, 1,200 for .futbol (football in Portuguese), 715 for .tennis and 190 for .cricket.